Advertising

Editorial: SLEEP publishes original findings in areas pertaining to sleep and circadian rhythms. Topics include sleep-related disorders, medical dysfunctions during sleep, clinical investigations, therapeutic trials, physiologic events, anatomic structures and molecular components underlying normal and abnormal sleep, psychological and psychophysiological research, and the pharmacology of sleep.

Organization Affiliation: Official publication of the Associated Professional Sleep Societies, LLC (APSS), a joint venture of the American Academy of Sleep Medicine (AASM) and the Sleep Research Society (SRS).

Established: 1978

Delivery: Digital

Visitors: Approximately 25,000 monthly, including 12,000 direct traffic

Impact Factor: 5.486

Audience: Sleep specialists, including researchers and clinicians, sleep technologists, scientists, nurses and sleep center managers.

Issuance: Monthly

• All cancellations must be received by the publisher in writing, via email or fax by the ad space closing deadline.
• Dates subject to change

2012 Publication Schedule
SLEEP is published on the first of every month

Advertising Deadlines
Advertising will close on the 15th of the month preceding issue date for ad space reservations and artwork

SLEEP Advertising Opportunities

Classified/Recruitment Advertising

DISPLAY CLASSIFIED - BLACK & WHITE ONLY 

Instructions for placing a word classified advertisement: Reserve space by completing and submitting a 2012 word classified form on or before the ad space closing deadline. First 60 words – $150, $1.25 for each word after 60. Email ads to: advertising@aasmnet.org. Word classified advertisements must be submitted by the ad materials deadline. All orders must be prepaid. Agency discounts do not apply on word classified advertisements. Cancellation Policy: Advertisements cancelled after the ad space closing deadline will incur a $50 cancellation fee.

Agency Discount
An agency discount of 15% of gross billing will be allowed for recognized agencies, provided invoice is paid within 30 days of receipt.

Dual Responsibility
Advertisers agree to accept "dual responsibility" for payment to the publisher if the advertiser's agency does not remit payment within 30 days of the invoice date.

Advertising Units

PREMIUM POSITIONING
Transition Ads: Only four transition (interstitial) advertisers are accepted each year. Transition ads are larger and more prominent than banner ads and will appear only twice during a given reader session at the 5 and the 10 minute marks. Not affected by pop-up blockers. Linked to URLs.

Cost: $2,750/month. Requires a 12x contract.

STANDARD POSITIONING
Banner Ads - Leaderboard and Skyscraperads are available. We accept a maximum of eight banner ads per edition, four of each configuration. Linked to URLs

For More Information and Specifications
For complete details and specifications on all advertising opportunities with SLEEP, including publication dates and deadlines, please see the 2012 Media Guide or contact the National Sales Account Executive at (630) 737-9700 or advertising@aasmnet.org

• Acceptance of all advertising is subject to review and approval by the APSS.
• Ads that have not previously appeared in any APSS publications must be submitted for approval at least two weeks prior to the ad space closing. In light of the great effort a manufacturer may undertake in developing advertising campaigns, advertisers are encouraged to forward proposed advertisements in rough form.
• Promotion of products, meetings, and services that compete directly with those offered by the APSS and its affiliates is generally prohibited.
• Membership solicitation by organizations other than the APSS is prohibited. Fundraising by organizations or individuals other than the APSS is strictly prohibited.
• The APSS reserves the right to decline advertising for any educational course, meeting or related event if the advertised event falls 90 days before or after an event held by the APSS.
• An advertisement for an educational course that does not compete with an APSS educational meeting or course will be eligible for consideration.
• Products or services with no direct relation to the sleep medicine and sleep research industry may be eligible for advertising if approved by the APSS.
• Advertisements containing testimonials or those that quote the names, statements, or writings of any individual, public official, government agency, testing group or other organization must be accompanied by a written consent for use from the quoted individual entity.
• The use of the APSS name and/or logo is prohibited without the APSS prior written approval
• The fact that an advertisement for a product, service or company has appeared in an APSS publication shall not be referred to in collateral advertising.
• Advertisers may cite in footnotes references from scientific literature, provided the reference is truthful and is a fair representation of the body of literature supporting the claim made.
• Advertisements using the claim of "best" or "more" or any other word with the same meaning to describe their products or services is prohibited. Please contact the advertising sales and marketing coordinator for words or statements in question.
• All claims of fact must be fully supportable and should be meaningful in terms of performance or any other benefit. Advertisers should avoid the use of claims whose validity depends upon extremely fine interpretations of meaning. This does not exclude the use of normal qualifiers, such as footnotes, which may be necessary to render a claim true.
• Complete scientific and technical data, whether published or unpublished, concerning the product or services safety, operation and usefulness may be required. Samples of the products are not to be submitted.
• The inclusion of an advertisement in APSS publications is not to be construed or publicized as an endorsement or approval by the APSS, nor may the advertiser promote that its advertising claims are approved or endorsed by the APSS.
• Artwork, format, and layout should be such as to avoid confusion with editorial content of the publication. The APSS reserves the right to insert the word “Advertisement” above or below any copy to avoid confusion. Advertorials are prohibited.
• The APSS reserves the right to reject requests for advertisements, or not to renew previously approved advertisements, at any time for any reason or no reason at all, including without limitation any advertisement that the APSS determines could adversely affect the good will or reputation of the APSS or its affiliates.
• Advertisements that conflict or have the appearance of conflicting with APSS policy are prohibited.

• Unless ad materials, an insertion order or written instructions clearly stating which advertisement should run are received by the ad materials closing date for ads under contract, the previously run advertisement will be repeated. If no prior advertisement is available, the AASM will run a house advertisement and advertiser will be responsible for the cost of your original insertion order.
• The AASM reserves the right to change its advertising policies at any time.

• The advertiser agrees to indemnify and hold harmless the AASM for all damages, costs, expenses of any nature including court costs and legal fees, for which the AASM may become liable by reason of its publication of the advertiser’s advertisement.
• The AASM is not responsible for incorrect ad materials run when ad materials or instructions are not received on the ad material deadline.
• The AASM will endeavor to publish advertisements promptly and accurately. The AASM assumes no responsibility to verify statements contained in an advertisement. Any inadvertent errors by the AASM will be corrected promptly upon discovery, without additional charge, and such obligation to correct shall constitute the sole liability of the AASM.
• The AASM does not make corrections to ad artwork. All ad artwork must be submitted in final format. The AASM will not be held responsible for incorrect ad sizes or incorrect copy in artwork that is submitted or picked up from a previous Publisher or outside organizations publication.
• The AASM is not responsible for the final reproductive quality of any materials provided that do not meet the defined specifications of the publication. This includes color quality when proofs for press match are not provided by the advertiser.
• The AASM is not responsible for printer’s or clerical errors, nor will any credits be given for advertising errors not reported after the first issue in which the ad is published.
• All efforts are made to preserve advertising materials in their original condition. However, the AASM is not responsible for lost or damaged advertising materials after production.
• The AASM is not responsible for ad placements near competing products unless an agreement has been made in writing between the AASM and advertiser prior. The AASM will not be bound by any condition appearing on insertion orders/contracts or copy instructions submitted by or on behalf of the advertiser, when such condition conflicts with any provision in this rate card or with the AASM’s policy.

Interpretation and application of advertising policies
All matters and questions not specifically covered are subject to the final decision of the Executive Committee of the AASM.

Violations
Specific actions may be taken by the AASM for violation of any provision of these guidelines. The action taken will be determined on the basis for the particular circumstances of the violation, but in cases involving major violations, may include legal action.